Sweden – Amazing, Diverse and Culturally Rich 

i-Meet has re-started destination features to assist meeting professionals as they begin to envision how, when and where face to face meetings will resume after Covid-19.


You probably know all about Abba, Ikea and meatballs. But what else is Sweden famous for, and what should you look out for when you arrive for your visit?

One of the first things you’ll notice is Sweden’s famous openness – these days the little Nordic country is a diverse place that welcomes people with all sorts of different views and backgrounds.

Music is a major Swedish export and although plenty of home-grown artists end up becoming megastars and living in the USA, there’s still a lively music scene across the country – especially in big cities like Stockholm and Gothenburg.

These big southern cities are also becoming serious players on the global start-up scene. If you’ve ever used Skype, listened to music via Spotify or played Candy Crush, you’ve got a Swede to thank.

Stockholm and Gothenburg are two of the best cities in Sweden to hold meetings and events!

Sweden is one of the first countries in the world that passed the Environmental Protection Act. The country has taken pollution seriously and the cities are very clean where you can breathe clean air, which will enrich your energy level. Stockholm, the capital city of Sweden, was the first city to be declared as the European Green Capital in 2010 and it still maintains the title.


Nothing says Sweden quite like tasty Swedish meatballs, a culinary hit in the Nordic nation. In IKEA stores alone, more than 2 million Swedish meatballs are consumed every day.

In Sweden, meatballs or köttbullar aren’t just made from beef (nötkött) and pork (fläsk); you can also enjoy moose or elk meatballs (älgköttbullar). There’s even a “meatball boutique” in Södermalm that serves up organic meatballs made from wild boar, salmon, reindeer, turkey, and rooster.

Aurora Borealis is one of the most famous natural occurrences in the entire world. And, even though it is not exclusive to Sweden, it is still one of the best places in the world where you can go and see the magnificent Northern Lights for yourself.

The best time to see the Northern Lights in Sweden is between November and March. And you have the best chance of witnessing them if you go to Abisko National Park – they are known for clear skies, and they even have an Aurora sky station.

This might literally be one of the coolest things about Sweden!  Located up in Sweden’s Arctic Lapland region, the ICEHOTEL is kept at a steady -4°C inside to preserve all the hand-sculpted ice artworks and ice furnishings.

As an overnight guest, you could stay cozy with a thermal sleeping bag, reindeer skins as bed linens, and layers upon layers of warm clothing. Think you’re up for a night in an ice room?







Julie Surrey is a Partner at Creative Planette and is a seasoned professional in the events industry. Ms. Surrey started blogging actively in 2010 and writes industry specific pieces for i-Meet, the online business community for people who plan meetings and events.


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