Get your submissions in now for the annual Gala Awards, which will be presented on July 22 at a to-be-determined location in Miami Beach. 

You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is that is has forced the industry to completely reimagine how brand experiences are delivered. Of late, the circumstances have given rise to a “reverse” activation strategy wherein brands bring experiences to consumers’ homes, rather than asking consumers to come to them. The approach means brands […]

The post Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps appeared first on Event Marketer.

Paris-based hotel Accor SA will soon be merging several of its products with United Kingdom-based Ennismore to create a new lifestyle brand.

The post Accor and Ennismore Merge for New Lifestyle Brand appeared first on Smart Meetings.

Guinness has entered the virtual realm, creating new online challenges for groups to try to become world record-holders.